ERIN BERRY
Photographer-Turned-Graphic designer
Erin Berry is a photographer-turned-graphic designer based in Lancaster, PA. They have a passion for creation and collaboration. Specializing in accessible, universal design and UI/UX systems, They bring creativity and detail-oriented solutions to every design.
Website Re-Design: wireframing, prototyping & user testing
A website redesign is more than just a new look—it’s about creating a space that feels safe, welcoming, and easy to navigate. For the non-profit Trans Minors Rights, intuitive design isn’t just a best practice; it’s an act of care. Every element, from accessible typography to clear navigation and affirming visuals, is crafted with sensitivity and empathy. The goal? To ensure that every visitor—whether seeking resources, community, or support—feels seen, heard, and valued. A thoughtful, user-centered approach transforms the site into more than a platform; it becomes a refuge.
Branding Design: Logo, digital, environmental & Website creation
Branding a destination is more than just a logo—it’s about crafting an experience that excites, inspires, and invites exploration. For Hongdae, a district known for its electrifying energy, every design choice—from bold typography to immersive visuals—captures the spirit of its art, music, and nightlife. Cohesive branding across logos, digital ads, print materials, and a dynamic website ensures that every touchpoint feels vibrant and engaging. The goal? To create more than just a marketing campaign, but an invitation—one that draws travelers in and immerses them in the unforgettable pulse of Hongdae.
Print Magazine Design: ideation, research, asset creation & layout design
Great design isn’t just about aesthetics—it’s about communication, clarity, and accessibility. The Fixation Files embraces the power of thoughtful print design to create an engaging, easy-to-navigate experience for all readers, including neurodivergent minds. From high-contrast typography to intuitive layouts, every design choice influences how information is absorbed and understood. Accessible print design ensures that knowledge isn’t just available—it’s truly usable. Because when design is inclusive, everyone benefits.
Electronic Publication Design: ideation, research, layout & interaction design
Digital publications should be as intuitive as they are inspiring. Elevate blends creative, eye-catching design with user-friendly readability, ensuring that every element serves both form and function. Striking visuals, bold typography, and thoughtful layouts guide the reader effortlessly, proving that innovation and accessibility can go hand in hand. A great design doesn’t just look good—it enhances comprehension, engagement, and connection. In Elevate, storytelling and sustainability meet in a publication that is both visually compelling and effortlessly navigable.
Motion Design: ideation, storyboarding, animation & visual design
Great design isn’t just about aesthetics—it’s about storytelling, emotion, and experience. This explainer video masterfully blends thoughtful design with clear communication, using principles of timing and pacing to guide the viewer seamlessly from one idea to the next.
Crafted hand-drawn illustrations and a vibrant color palette work together to enhance clarity and impact, ensuring that key messages are not just seen, but felt. A strong narrative structure transforms complex information into an engaging journey—one that doesn’t just explain but captivates. The result? A seamless fusion of design and storytelling that makes learning both intuitive and visually compelling.
